What is Branding? The Guide for Novice and Expert Designers
Do you want to give shape and visual identity to your brand? To have a successful business, you need to define brand management. To do so, you need to know what branding is and how to use your graphic design skills to create a solid and attractive visual identity.
In this note, we will tell you how to branding a brand, why it is necessary, what its elements are and how to design branding for a company. Do you know the creative trends that are conquering the world?
What is a trademark?
Before talking about the meaning of branding, the first definition you should know is what a brand is.
You must bear in mind that a brand is not a logo or a marketing campaign. "Brands are the experiences that people have with each of the products or services. The brand is not what the company says it is; the brand is what people say it is".
So, simply, the brand of a product or service is all people's perceptions concerning a company, about how they see you, what emotions you arouse in them, and what they say about you.
If you want to build proper brand management, you should know that interaction with your audience creates an image of who you are, what you are for, and how you behave in the market.
That is why, to achieve a good brand strategy in the market, a large part of that success is the development of a brand identity or branding.
If you have a startup, start by learning about naming and branding for startups.
What is branding?
When a good brand branding is carried out, it leaves an indelible mark on people through impeccable execution that involves a great design, a correct tone of communication, and a pleasant experience directed towards the same objective.
Branding is everything that relates to identity, from visible elements, such as design pieces, to what is not tangible, such as the tone of voice.
Did you know that the branding process involves building a brand through graphic, communicational and positioning processes?
This note will focus on developing the brand's graphic identity and all the visual processes that involve it to build a creative, original branding that lasts over time.
What is the importance of branding?
Now that you know what branding is, we invite you to learn why this concept is crucial in graphic design.
Branding contributes to a promise of a distinctive, relevant, comprehensive, and sustainable brand experience over time. The design of a brand identity is linked to the problem of identification. That is, how to make it distinguishable, unique, and memorable. The identity must have strong foundations, foundations beyond the business, and be deeply connected with people. It must express the values of the brand, its spirit, and its personality.
So, to know how to create the brand design for a product, you must start with the fundamental questions: what is branding, and what essential things can it do in companies.
What is the mission of design in branding?
The mission of design in branding is to create and build the brand's identity with tangible and intangible elements.
Therefore, the purpose of the branding design proposal for a brand's identity is to transmit the promise of value to users.
The delivery of the final proposal for the branding design must include the corporate image, color palette, typography, corporate identity, and the rules of use and style.
All those deliverables influence and determine the value and communication of the brand.